Capital Group has appointed Ser Kiat Lim as director, financial intermediaries, for Singapore and Southeast Asia.
Based in Singapore, Lim will work closely with the financial intermediaries team to deepen the firm’s retail and private wealth distribution footprint in the region and expand the firm’s network of investment consultants and relationship managers across banks, insurance firms, and investment platforms. He reports to Suyin Tan, head of financial intermediaries for Singapore and Southeast Asia.
Lim brings a decade of experience in intermediary sales across global asset managers. He joins from Goldman Sachs Asset Management, where he served as executive director, covering third-party wealth distribution sales, following previous roles at J.P. Morgan Asset Management.
Capital Group’s core proposition in Asia includes flagship strategies such as American Balanced, New Perspective, New Economy, Multi Sector Income, and Global Corporate Bond. These global equity, fixed income, and multi-asset solutions aim to deliver long-term consistent results.
The firm’s expansion into the mass affluent segment includes the recent launch of Capital Group American Balanced Fund ( Ambal ) to DBS/POSB customers and the TA US Balanced Fund in Malaysia – its second feeder fund in the market. The latter channel investments directly into Ambal, affirming its role as a cornerstone strategy for long-term wealth building in this segment.